Senhor do Bonfim wrist ribbons, known as fitas, are an institution in the northeastern Brazilian state of Bahia. Senhor do Bonfim, for the uninitiated, means Our Lord of a Good End, which is one way that Baianas refer to Jesus. Hardly a tourist can resist purchasing at least one of the colorful ribbons, and the city of Salvador hosted more than two million tourists in the preceding year alone.

An enormous number of fitas are distributed in the historic Pelourinho district of Brazil's first capital, Salvador, where African slaves were once sold at auction. Countless more are sold at fairs and bazaars throughout the country. But the celebrated souvenir bears little resemblance to the original. Created in 1809, fitas had all but disappeared by the middle of the century. Now they've reemerged, albeit in a different guise.

The Measure of Bonfim

The original fita was known as "the measure of Bonfim", a name it acquired because, at 47 centimeters, its size corresponded to the length of the right arm on a statue of Christ on the high-alter of Bahia's most famous church, Senhor do Bonfim.

Although the likeness was sculpted in Setúbal, Portugal, in the 18th century, the first fita—as previously noted—was only produced in the following century. The true 19th century fitas were fashioned from a piece of silk and finished with permanent ink or silver. Their design included the name of a saint in lettering that was embroidered by hand.

These first fitas were worn on the neck as a collar, upon which were hung medallions and holy images. In contrast to the modern day fita the "measure" was used as much to reflect change as to (hopefully) facilitate it. The faithful adorned them with small images and/or little wax sculptures of body parts believed to have been cured with the help of a saint. These opportunities to be remembered were purchases that supported, as well as symbolized, the Catholic Church.

The New Fita

The common fita of today is not made of silk, comes in many colors and is tied around the (left usually) wrist rather than around the neck. Its primary function is to petition for future miracles—large or small—rather than to remind anyone of previous such interventions. The modern-day fita is also purchased and worn to promote Brazilian pride and/or simply as a souvenir.

Multiple chances for a miracle, or chances for multiple miracles, are obtained as the purchaser makes a wish each time one of three knots are tied to secure the fita around the wrist. But the wearer is advised that no wish can be granted unless the cloth is permitted to wear until it disintegrates naturally and falls from the wrist of its accord.

It isn't known exactly when the transition from original to present-day traditions began, but the fact is that the wrist fita has been sold in the streets for decades. The transition may have begun when fitas were adopted by hippies as a part of a cultural uniform that included sandals and leather tote bags.